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Strategy & Execution

Fresco Overseas

frescooverseas website design

Objective

Summary

Company: Fesco Overseas

Industry: Import & Export

Services: Website Design & Performance Marketing

Fresco Overseas is a leading import-export company specializing in the trade of animal feeds, fresh fruits, vegetables, and pharmaceutical products. With a strong presence in the USA, Canada, and Russia, Fresco Overseas has built a reputation for providing high-quality products with seamless international logistics. However, to expand its reach, attract new business clients, and streamline trade inquiries, the company required a strong digital presence and an optimized lead generation strategy.

Objective

As a digital marketing agency, our primary objectives for Fresco Overseas were:

  • Enhancing Online Presence – Creating a professional website to showcase products and services.

  • Driving Lead Generation – Attracting high-intent buyers and suppliers through strategic marketing.

  • Optimizing Conversion Rates – Ensuring website visitors convert into trade inquiries and business deals.

  • Building Brand Credibility – Establishing Fresco Overseas as a trusted global trade partner.

  • Improving Marketing ROI – Running cost-effective performance marketing campaigns for lead generation.

To achieve these goals, we provided website design & development and performance marketing (Meta & Google Ads) services.

a. Website Design & Development

Strategy & Execution

Results

Website Design & Development

b. Performance Marketing (Meta & Google Ads)

To establish a strong digital identity, we developed a modern, user-friendly website tailored to the B2B import-export sector.

✅ Custom Design: A professional, industry-focused design reflecting trust and credibility.
✅ Product Catalog: Dedicated sections for animal feeds, fresh produce, and pharmaceuticals with high-quality images and descriptions.
✅ SEO-Optimized Content: Keyword-rich content to improve search engine rankings.
✅ Contact & Inquiry Forms: Easy-to-use forms to capture trade inquiries directly from the website.
✅ Live Chat & WhatsApp Integration: Real-time communication for seamless buyer-seller interaction.

Result

Results

🚀 50% increase in website engagement within the first 2 months.
🚀 Lower bounce rate (from 60% to 35%), leading to better visitor retention.
🚀 40% increase in trade inquiries through optimized contact forms.

b. Performance Marketing (Meta & Google Ads)

We executed highly targeted ad campaigns to generate quality leads for international trade.

Meta Facebook and Instagram Ads

📌 Campaign Type: Lead Generation & Website Traffic Ads
📌 Ad Format: Carousel & Single Image Ads showcasing key products.

📌 Ad Sets:

  • Set 1: Targeted importers & distributors in the USA, Canada & Russia.

  • Set 2: Targeted suppliers & wholesalers looking to export goods.
    📌 Targeting Approach:

  • Interest-based targeting for importers, wholesalers, and logistics companies.

  • Lookalike audiences from existing trade partners for high-quality lead acquisition.

Google Ads Strategy

Google Ads Strategy

📌 Campaign Type: Search Ads + Display Retargeting
📌 Targeted Keywords: "import animal feeds USA," "export fresh vegetables to Canada," "pharmaceutical wholesale suppliers Russia," etc.
📌 Landing Page Optimization:

  • Clear CTAs: "Request a Quote" & "Partner with Us."

  • Fast-loading, mobile-optimized pages for better engagement.

Result

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